I realise that not everyone will enjoy all the articles I write, so any specialized blog entries will go under their own subject matter - Below is the latest entry that I have written.
Adsense account disabled
15 May 2008
Adsense, ad-rings and ad-scams
After my article 'Adwords and Adsense' I received a few emails from people who were making a lot of money (or so they claimed) from being in a click ring with 100,000 other members. They all used false email addresses so I couldn't reply to them individually so I'll have to do it here.
Don't you people all realise that you are stealing?? I'm a person who used adwords to advertise my web site and I can tell you that you are STEALING my money! There is no other way to describe it as it is theft, pure and simple.
From the tone of the emails I don't think they really care
though, as long as they get their money; I for one hope that google find
out who is in this 'click ring' and ban the lot of you, do you really think it's
that hard to work out who is in it from the inside? And please don't try
to convince me that 'google will never discover us because we are too smart for
them' - Bulldust - you only need one google person to infiltrate it in order to
finish it off. The laws of probability says that google has already
infiltrated your ring and is busily gathering info.
I actually went through my old adwords account today - did you
know that there are some key words that are GUARANTEED to be clicked on? I
have the proof!
Forcing Paypal on ebay users
If you are a ebay user then you might know that we in Australia must now use Paypal for all our ebay transactions, we can't use direct deposit, cash, cheque or money order.
Ebay has thrust this upon us by insisting that "You are four times less likely to have a problem on eBay if you pay with PayPal than all the other payments on the site, like direct deposit," ... but they have made this statement without any back up data. If you made a statement like this for a university paper you would be failed, in a government submission you would be charged with 'wastage of public funds' - you can't make a statement like that and not back it up with evidence.
Here's my proof -
Ebay will never provide these figures though for the simple reason that they don't exist. This is simply a money making exercise as ebay now charge you twice (ebay fees and the Paypal fees), and why does ebay need more money? Because the CEO of the company doesn't realise the customer service makes a company and now that ebayers are leaving in droves more fees need to be extracted from those that are staying in order to make the bottom line look good.
I for one look forward to a competitor as this is the only thing that will pull ebay back into line.
ADWORDS and ADSENSE
I better start this off with an explanation of what Adwords and Adsense are;
Adwords are what you use to advertise your website on google while Adsense is a
method of putting google ads onto your website in order to gain revenue.
When I first started with my websites (Koala comics and The best scams) I used adwords to advertise. I was paying about $4/day (this equates to $120/month, it quickly adds up) in the hope of gaining 50 new readers each day - if one of them turned out to be a paying customer then that would cover my costs, if more than one paid then I would be making a profit; a 2% conversion rate is not too much to ask is it?
So after a month I had spent $230 (2 web sites for one month) but hadn't produced one customer (remember that I had budgeted for about 60 customers at that time) ; I checked my log files to see that nearly all of the people that arrived from adwords didn't get past the home page. This surprised me as an actual issue of the comic is on my web site, surely if people visited my web site knowing that it was a comic book then they would at least read the first page.
I pulled my adwords advertising as it was costing me money and not gaining me any customers (or readers I surmised).
Several months late I started an Adsense campaign on several of my web sites. It was a slow process and I researched on how to improve - during this research I discovered click-fraud.
Click-fraud is when your adword campaign is clicked on for the sole reason of
earning money and not caring about the advertiser (ME!!).
Luckily google is constantly evolving its software to try and uncover click fraud. As these methods are being discovered the offending accounts are being shut down, but when you read up on the methods that fraudsters are using do they really think that google won't discover them sooner or later?
Click rings are the biggest example of fraud at the moment - which I also
notice is where the ring leaders exploit the people who believe that they are
doing the exploiting!
As webmaster of www.thebestscams.com I am daily sent emails from people who wish to know if something is a scam or not; these 'paid to surf the web' programs are ultimately fraudulent as they rip off advertisers.
So why are these programs and click fraud 'fraudulent'? Some may argue
that there are no laws covering these processes - what about common decency of
not stealing? There is no country on this planet that allows stealing, so
why is it 'accepted' by some on the Internet?
If click fraud continues then there will be less advertisers; unfortunately
the end result of this is that the only web sites that will be allowed to
continue with adwords are large companies - so all your fraudsters should think
about it, are you willing to destroy the industry for all the small and medium
size businesses and leave the rich to get richer??
Copyright James Clifton 2007-2010