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You get what you pay for.  (May 2005)

I once made my living selling full time on ebay.

And while it sounds simple it really is as hard, if not harder, than a normal job.
If you work for yourself you don't get paid on a regular basis; I forgot how many times I lay in my bed at night wishing I got a regular pay check, even if that pay check was less than what I was currently getting!

Each morning I woke up and filled out the mornings orders, then answered any emails that needed responding too.  Then it was time to do research - this took up nearly 50% of the working day.

Why do so much research?
Because I needed to stay ahead of my competitors, if not then they would catch up to me and take away my market share.

The one thing I noticed when researching is that I got what I pay for, and that rule still applies today.

We'll start with free advice
You really do get what you pay for here.
Ask an open ended question on a forum board (e.g "What is the best way to do this?") then you will get 101 different answers; of which 10 will be accurate.

Another method of asking questions on ebay is to ask ebay directly - this would be the worst thing you could do as they 'cut and paste' the answers, and I'm convinced that a computer reads the email and tries to answer it. The answers I have received to my own questions have been so wrong as to make my head spin.
What I find offensive about this is that each month I receive a large bill from ebay (which I pay straight away), so you would think that they would have better customer service for paying customers - but I digress.

Cheap advice
I have bought a lot of ebooks off ebay for around the $1 - $10 mark. And most of these have snippets of advice that is worth the price of the ebook, but they also include a lot of waffle (It's not BS information, the writer is simply trying to fill out a 20-30 page ebook so it looks like you are getting your moneys worth).
Rarely have I bought an ebook at this price and been disappointed, but nothing has ever really stood out from the crowd.

Medium(?) advice
Medium is the wrong word to use, but if I think of a better term then I will come back and edit this blog :)
Ebooks around the $10 - $50 mark are the ones I refer to here.
Because of the price I can't afford to purchase each ebook I see at this price; but the one's I have bought are usually worth it - the writer has several points to make and knows their stuff.
I notice with these ebooks that the writer has gone out of their way to show their credentials throughout the sale; this may include screenshots of payments, screenshots of search engine rankings.

My biggest mistake was not buying a particular ebook valued at $30 that showed how this person got a number 1 ranking on google. The writer gave out the term he was number 1 for and if you searched in google (which I did) his website was number 1 AND number 2!
I think I saved it in my 'watched list' but didn't do anything for a long time and it disappeared!
I search for the ebook regularly but so far I have come up empty handed :(

Expensive advice
This is for ebooks or courses over $50.

The best purchase I ever made was from a marketing course, it cost me $600 (at the time I only had $800 in my credit card, but I took a chance).
The sales letter was very impressive so I thought I would give it a go.

And it was the best purchase I ever made!

I'm currently reading the whole thing for a third time (I read it once a year) and each time I congratulate myself on buying it.

Copyright James Clifton 2007-2010